Liquid Design AR
Desktop Telekom Liquid AR Design / Background image Mobile Telekom Liquid AR Design / Background image

Explore our Liquid Brand Design in Augmented Reality

How To Start How To Start
Overlay Block Background Overlay Block Background
How To Start
  • How to  1: Put camera on QR-Code Put camera on
    QR-Code
  • How to  2: Open Link to download App Open Link to download App
  • How to  3: Download and start AR-App Download and start AR-App
  • How to  4: Put camera on AR Visual Put camera on
    AR Visual
  • How to  1: Put camera on QR-Code Download app
  • How to  2: Print or open AR  visual on seperate device Print or open AR visual on seperate device
  • How to  3: Point camera at the visual Point camera at the visual
Download
Liquid Brand Design

Ready for a digital future

Brands need to continuously reinvent themselves in order to stay relevant to their customers. Leveraging new touchpoints and technologies like Augmented and Virtual Reality is just one way of achieving this. Additionally, we see that our brand must be able to adapt to an ever increasing number of different contexts while also staying uniquely recognizable.


To address these challenges, we need a design system that can adapt to every situation yet still unmistakably represents Telekom at every touchpoint.


Our Liquid Brand Design is based on these two key aspects: flexibility and recognition.

We ensure harmony here in an overarching system consisting of fixed and flexible brand elements.

Fixed and flexible brand elements

Our color magenta, the T logo and our typeface TeleNeo are the visual constants in the brand design. As strong and well-established assets they ensure recognition at all times.


Flexibility evolves through creative latitude regarding forms, additional colors, imagery, illustrations and the use of typography. They offer the needed variety to realize the design and communication for all given contexts. This is how we can consistently create new emotional stories and relevant experiences, bringing the brand on track for the future.